Personalized Medicine Partners

Rx-Dx

Scintellix is pleased to announce a partnership with Personalized Medicine Partners to apply  Decide-S3
Analytics-TM (and in particular, its Rx-Dx module) in the drug development process.


For Immediate Release
________________________________________________________________
                                                      Contact Information
                                                      info@scintellix.com
                                                      1 919 844 0343

Personalized Medicine Partners and Scintellix Announce a Partnership in the Application of
Decision Analytics to Personalized Medicine Business Solutions

Raleigh, NC, January 18, 2010.   Personalized Medicine Partners (PMP) and Scintellix are pleased to
announce a partnership in the application of core decision analytics tools in the personalized medicine
sector.  Their partnership combines PMP’s broad understanding of the business of personalized medicine
with Scintellix’s core analytic capabilities, manifest in its Decide-S3 Analytics™ decision support system.   
PMP and Scintellix will apply Scintellix’s Rx-Dx™ Module to the optimization of clinical indications as well as
to drug and diagnostic commercialization approaches.  

“We are excited about the unique ability of Decide-S3 Analytics™ to elucidate relationships between
factors that form a personalized medicine product approach in an objective, quantitative analytical
fashion,” said Michael Stocum, Managing Director of PMP.  “We believe these more robust methods will
enable development team consensus in companies considering how to proceed with such products, as
well as create deeper stakeholder connections to the emerging personalized medicine industry.”

Peter C. Johnson, MD, President and CEO of Scintellix said “We are delighted to work with PMP to assist
the exciting personalized medicine industry to more rapidly and precisely achieve its goals.”

About Personalized Medicine Partners:  Personalized Medicine Partners is a business and product
development company headquartered in the Research Triangle Park region of North Carolina.  PMP is
dedicated to increasing the value of therapeutic and diagnostic products, technologies & services
through integrated product and business development.  PMP is focused on both strategic and tactical
activities during the creation of personalized medicine products, facilitating the transition from early
development through to commercialization.  Learn more at
http://www.myrxdx.com.

About Scintellix: Scintellix is a decision analytics company headquartered in Raleigh, NC.  Scintellix
specializes in the application of Decide-S3 Analytics™ to solve complex business problems whose
solutions hinge on augmenting and maintaining team cohesion.  Scintellix supports both strategic and
tactical planning to optimize execution of business goals.  Learn more at
http://www.scintellix.com.